Born out of the colour bar introduced in 1975 when television began transmitting in colour, the new identity comprises a Brandmark which rotates and folds across the screen through the colour spectrum to finally form a red figure seven.
Infinitely flexible, the new identity is an evolution from the previous ‘broken seven’ and distinctly different from other television station identities. The colour spectrum is used in different guise throughout the applications as a part of an extendable Visual Language.
Scope: Brand Identity, On-screen Identities, Events branding, Stationery, Annual reports, Award certificates, Presentation templates, Promotional items, Posters, Banners, Billboards, Advertising, Livery, Website, Intranet, Screensavers, Signage, Brand guidelines
