FlyBuys revised their awards program so that points could be accumulated more rapidly, and included smaller rewards that could be obtained in a quicker time frame. Falinc developed a new Brandmark, which with its forward direction communicates rapidity and speed. The Visual Language was created to reinforce this message with the introduction of FlyBuys corporate ‘speed stripes’ and ‘arrows’. A new tag line ‘Make it Count’ was created, and the existing corporate colour was refreshed to invigorate the new Brand, while retaining a link to the previous.