With the director of Wonder Kindy being a professor and the residing Dean at Sydney’s Notre Dame University, the company’s approach is educational, focussing on the whole child’s early learning and development. We created a Brand that shows the stages of development, demonstrated by the skill and ability that improves as the child grows. The colouring-in references learning through fun, showing that the children are being cared for in a holistic way - for their emotional, physical and intellectual wellbeing. We also created the tag line ‘Play Learn Grow’ to be used on communications, which reflects their unique positioning. Since completing this project, Wonder Kindy has had great success, becoming a leading children’s service in Victoria.