Collins two3four, located in the fashion precinct of Melbourne’s CBD, prides itself on its many boutique women’s and men’s clothing stores.
Falinc created a Brand Identity to appeal to the target audience, and seasonal campaigns to allow collins two3four to renew and refresh their Visual Language throughout the year. Each of the seasons feature intriguingly surreal images of models sporting garments of seasonal themes and secondary items symbolic of the time of year. Seasonal identities each have their own distinctive character, with images, models, hair and makeup reflecting the mood quarterly.
Scope: Brand Identity, Tag line, Stationery, Shopping bag, Promotional items, Banners, Advertising, Site hoarding, Billboards, Signage, Tram, Website design & production, Brand guidelines