The Department of Education, dedicated to providing learning and development support and services to all Victorians, offers a vast array of educational resources.
Department of Educations' initiatives, including campaigns for Early Childhood Education, Back to School, and TAFE Training and Skills, sought to elevate awareness across diverse sectors.
In designing these social media campaigns, we utilised the distinctive corporate colour palettes for each sector and crafted a collection of patterns and shapes unique to each campaign. Additionally, we curated images featuring the target audience donning relevant uniforms or attire, each visual element conveying a specific aspect of the campaign’s objectives.
This approach facilitated clear and effective communication, ensuring that each campaign resonated with its intended audience. Additional to the brief, we created an animated post for each stream, incorporating several key messages in a fun and energetic manner, enhancing the overall impact and memorability of the campaigns.
Scope: Campaign Identities, Social Media Tiles & Animations
